It's a stop motion graphics!!
This film explores playful uses for the increasingly ubiquitous ‘glowing rectangles’ that inhabit the world.
We use photographic and animation techniques that were developed to draw moving 3-dimensional typography and objects with an iPad. In dark environments, we play movies on the surface of the iPad that extrude 3-d light forms as they move through the exposure. Multiple exposures with slightly different movies make up the stop-frame animation.
We've collected some of the best images from the project and made a book of them you can buy: bit.ly/mfmbook
Read more at the Dentsu London blog:
dentsulondon.com/blog/2010/09/14/light-painting/
and at the BERG blog:
berglondon.com/blog/2010/09/14/magic-ipad-light-painting/
Tuesday, September 21, 2010
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